Social Media Markeng allows companies to promote themselves to large, diverse audiences that could not be reached through tradional markeng such as phone and email-based adversing. Markeng on most social media plaorms also comes at lile to no cost, making it accessible to virtually any size business. Social Media Markeng accommodates personalized and direct markeng that targets specific demographics and markets. Companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately.